Is Grey Goose's Goose Cooked?

Looks like the "Grey Goose Effect" might hopefully be wearing off, due unfortunately, to the current economic situation:

According to an article I came across today in the Hartford Business Journal Online Vodka trends are beginning to reflect the recession.

"Make mine a Vodka martini, but hold the Grey Goose.

Even liquor gets impacted by the economy with consumers searching out the best values when they head to their local liquor stores. That's why importers and distributors are targeting the retail market with super-premium vodkas at popular prices.

Case in point would be Wodka, a Polish vodka imported by Panache Imports of Brooklyn and distributed in Connecticut by Ace Distributing, a seven-year-old Plainvile company.

Panache president James Dale likes to brag that the days of people paying too much for overpriced Grey Goose that costs "for $50 a liter are over." His Wodka vodka costs about $13 a liter."

Later the article goes on to say that "people are sick of overpaying", us consumers can only hope that we will at least benefit from a new trend: quality spirits for a normal price.

KYSU linked to on Examiner.com

Nicholas Krieger, from 'Houston Spirits Examiner', links to our article, "The Grey Goose Effect", in his article Grudge match: Tito's Handmade Vodka vs. Grey Goose Vodka. We are honored here at Keep Your Spirits Up that Mr. Krieger linked to us .

According to Mr. Krieger, Tito's wins out in terms of taste and price in the end:

"With all of the above tallied, Tito's bests Grey Goose in price and taste, but fails to beat Grey Goose in its presentation. The problem with this for Grey Goose is that price and taste are all that matters when a spirit enthusiast goes to purchase a product to enjoy. The clear winner here is Tito's Handmade Vodka. I implore anyone who is biased towards spirits and their perceived quality because of high price or brand recognition alone to please do yourself a favor and try Tito's. "

So, according to this it looks like all that glitters is not gold, Don't judge a book by its cover, etc... To sum up the Grey Goose article, basically go with what you like, and if you like the taste of Grey Goose, well stick with that. Next time your at the checkout counter don't always think that if you pay more you get more for your money. A lot of times all you are paying for is prestige, cooler packaging and expensive advertising campaigns.



Cheers!